Pawsitive Vets approached me to help develop a logo and brand identity system to launch their vet clinic brand. With plans for franchising, the logo needed to be dynamic and adaptable to accommodate different town names or neighbourhoods. Deliverables: Custom main logo Secondary logo Brand guide book We took a non-traditional approach by choosing not to use animal illustrations in the logo, but instead, something that hinted at animals – a snout. The snout design also resembled a heart, represen #designer #animallogo 📍