Fábrega is a creative and dreamy brand runned by María José Fábrega, a designer and metalsmith born in Quito, Ecuador. We developed an identity that reinterpretates the beauty of the universe, through a modernist and eclectic aesthetic. Something catchy and vibrant that could adapt and endure in time.The logo simulates the visual representation of a formula. In order to create the identifying icon, besides the first letter of the brand’s name, we used a geometrical abstraction representing a precious stone, a material commonly linked to jewelry making. #package #typeface #brandinspiration🏷️
